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(0)Jonah Stillman
Author
Summary
Learn how to market and sell products and services to Generation Z-a more realistic, competitive, and motivated generation of consumers.
Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation?...
Author
Summary
Learn how to manage and lead Generation Z-a more realistic, competitive, and motivated generation of employees.
Today's managers understand the importance of bridging generation gaps-uniting traditionalists, baby boomers, Generation X, and millennials. But many fail to recognize that a new generation is here. Generation Z is significantly different than its predecessors: more realistic, competitive, and motivated. So how are managers going to adapt...
Author
Summary
A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce--Generation Z--in this essential study, the first on the subject.They were born between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way--and employers need to understand the differences that set...
