How does it make you feel? : why emotion wins the battle of brands
(Book)

Book Cover
Average Rating
Author
Travis, Daryl.
Contributors
Yates, Harrison.
Published
[Chicago, IL] : Networlding Publishing, 2013.
Physical Description
247 pages ; 22 cm.
Status
On Shelf
Gillette College Library - Main Collection
658.87 T782H
1 available

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LocationCall NumberStatus
Gillette College Library - Main Collection658.87 T782HOn Shelf

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Subjects

Library of Congress Subjects
Business names -- Psychological aspects.
Marketing -- Management.
Social marketing.

More Details

Published
[Chicago, IL] : Networlding Publishing, 2013.
Format
Book
Language
English

Notes

Summary
Creating and sustaining powerful and lasting emotional connections with your customers in the new age of social marketing is the subject of this book. It takes you on a journey with stories that illuminate the secrets of human motivation and examples that show you how to break through the noise and clutter of a saturated marketplace to build a brand for the ages.

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Citations

APA Citation, 7th Edition (style guide)

Travis, D., & Yates, H. (2013). How does it make you feel?: why emotion wins the battle of brands . Networlding Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Travis, Daryl and Harrison. Yates. 2013. How Does It Make You Feel?: Why Emotion Wins the Battle of Brands. Networlding Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Travis, Daryl and Harrison. Yates. How Does It Make You Feel?: Why Emotion Wins the Battle of Brands Networlding Publishing, 2013.

MLA Citation, 9th Edition (style guide)

Travis, Daryl., and Harrison Yates. How Does It Make You Feel?: Why Emotion Wins the Battle of Brands Networlding Publishing, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.