Branding : a very short introduction
(Book)
Published
Oxford, United Kingdom ; Oxford University Press, 2017.
Edition
First edition.
Physical Description
136 pages : illustrations ; 18 cm.
Status
Gillette College Library - On display
OX-527 658.827 J78B
1 available
OX-527 658.827 J78B
1 available
Summary
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Copies
Location | Call Number | Status |
---|---|---|
Gillette College Library - On display | OX-527 658.827 J78B | On Display |
Location | Call Number | Status |
---|---|---|
Casper College Library - Main Collection | HD69 .B7 J66 2017 | On Shelf |
Western Wy Community College - Hay Library - Main Collection | 658.827 J699B 2017 | On Shelf |
Subjects
Library of Congress Subjects
More Details
Published
Oxford, United Kingdom ; Oxford University Press, 2017.
Format
Book
Edition
First edition.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 123-128) and index.
Summary
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
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Citations
APA Citation, 7th Edition (style guide)
Jones, R. (2017). Branding: a very short introduction (First edition.). Oxford University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Jones, Robert, 1957 August 31-. 2017. Branding: A Very Short Introduction. Oxford University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Jones, Robert, 1957 August 31-. Branding: A Very Short Introduction Oxford University Press, 2017.
MLA Citation, 9th Edition (style guide)Jones, Robert. Branding: A Very Short Introduction First edition., Oxford University Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.