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Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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George Berkeley was an Irish Philosopher who is best known for putting forward the idea of subjective idealism. "Principles of Human Knowledge" is one of Berkeley's best known works and in it Berkeley expounds upon this idea of subjective idealism, which in other words is the idea that all of reality, as far as humans are concerned, is simply a construct of the way our brains perceive and according to Berkeley no other sense of reality matters beyond...
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