Catalog Search Results
Author
Summary
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies...
2) When we met
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"Angel Whittaker earned his scars the hard way, but the scars that can't be seen are the ones that haunt him the most. Since he moved to Fool's Gold, California, he's cobbled together a life for himself as a bodyguard trainer. If he's not exactly happy, at least his heart is safe. Working with pro-football superstars taught tough-talking PR woman Taryn Crawford one thing--she can go toe to toe with any man. But then dark, dangerous former Special...
3) Slow heat
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"After a woman claims she's pregnant with Wade O'Riley's love child, Major League Baseball's most celebrated catcher and ladies' man is slapped on the wrist by management and ordered to improve his image. His enforcer is the team's publicist, the tough and sexy Samantha McNead. When Wade needs a date for a celebrity wedding, Sam steps up to the plate as his 'girlfriend.' But given her secret crush on him and that one awkward night a year ago in a...
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Skink volume 2
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Precious blue-tongued mango voles have been stolen from the Amazing Kingdom of Thrills amusement park, where burned-out ex-reporter Joe Winder is now P.R. man. Now it's up to Joe to find out who the thieves are.--New York Times Book Review.
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Seashell harbor volume 1
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"After making a name for herself as publicity whiz to the stars, Hadley Wells needs a little image control of her own. Her high-profile breakup from a beloved Hollywood actor has left her the center of national media attention, so she makes a strategic retreat to her hometown of Seashell Harbor. But Seashell Harbor has troubles of its own: her grandma is selling her beloved Pooch Palace and worse, to Hadley's ex-boyfriend. Tony Cammareri was the most...
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"Facing a personal crisis, ambitious and driven Gabriella Castle retreats to the welcoming arms of her family. Everything she's worked for has been yanked out from under her, and she seeks the serenity of her grandmother's home on the North Carolina coast. With difficult decisions to make about her future, the last thing she wants is an unexpected love. Wade Johnson fell for Gabi the first time he saw her. It's not the only time he's found himself...
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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
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The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion
...Author
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"In 1950, Ingrid Bergman already a major star after movies like Casablanca and Joan of Arc has a baby out of wedlock with her Italian lover, film director Roberto Rossellini. Previously held up as an icon of purity, Bergman's fall shocked her legions of American fans. Growing up in Hollywood, Jessica Malloy watches as her PR executive father helps make Ingrid a star at Selznick Studio. Over years of fleeting interactions with the actress, Jesse comes...
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A guide to professional etiquette counsels readers on how to forge successful, productive relationships with business associates, in a resource that covers such topics as handling conflicts, communicating effectively, and the latest rules in business entertainment.
"Today, more than ever, good manners mean good business. The Etiquette Advantage in Business offers proven, essential advice, from resolving conflicts with ease and grace to building productive...
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The Encyclopedia of Public Relations explores the evolution of the Public Relation field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This work is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism.
17) The Queen
Summary
The Queen begins with a familiar epigraph "Uneasy lies the head that wears a crown"--Henry IV, Part II. The action of the film takes place during the week following the death, on August 31, 1997 of Diana, Princess of Wales. One of its accomplishments, courtesy of adroit use of newsreel and other contemporary footage, is to remind viewers of the deep sadness that surrounded that event. It is also about the divergent and potentially ruinous ways the...
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"Alix St. Pierre. An unforgettable name for an unforgettable woman. She grew up surrounded by Hollywood glamor, but, as an orphan, never truly felt part of that world. In 1943, with WWII raging and men headed overseas to fight, she lands a publicity job to recruit women into the workforce. Her skills-persuasion, daring, quick-witted under pressure-catch the attention of the U.S. government and she finds herself with an even bigger assignment: sent...