Encyclopedia of sports management and marketing
(Book)
Contributors
Published
Thousand Oaks, Calif. : Sage Publications, Inc, c2011.
Physical Description
4 v . (xxxvi, 1858 pages) : illustrations (some color) ; 29 cm.
Status
Summary
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Also in this Series
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Copies
| Volume | Location | Call Number | Status |
|---|---|---|---|
| V. 1 | Northwest College - Hinckley Library - Oversize Collection | OVERSIZE 796.069 SWA973E V. 1 | On Shelf |
| V. 2 | Northwest College - Hinckley Library - Oversize Collection | OVERSIZE 796.069 SWA973E V. 2 | On Shelf |
| V. 3 | Northwest College - Hinckley Library - Oversize Collection | OVERSIZE 796.069 SWA973E V. 3 | On Shelf |
| V. 4 | Northwest College - Hinckley Library - Oversize Collection | OVERSIZE 796.069 SWA973E V. 4 | On Shelf |
Subjects
Library of Congress Subjects
More Details
Published
Thousand Oaks, Calif. : Sage Publications, Inc, c2011.
Format
Book
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Summary
"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Swayne, L. E., & Dodds, M. (2011). Encyclopedia of sports management and marketing . Sage Publications, Inc.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Swayne, Linda E and Mark. Dodds. 2011. Encyclopedia of Sports Management and Marketing. Sage Publications, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Swayne, Linda E and Mark. Dodds. Encyclopedia of Sports Management and Marketing Sage Publications, Inc, 2011.
MLA Citation, 9th Edition (style guide)Swayne, Linda E., and Mark Dodds. Encyclopedia of Sports Management and Marketing Sage Publications, Inc, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
